Southwest Posts

Southwest Tries to Start a Mini Price War in Boston

Southwest Airlines is very good at getting the word out about their fares. Just the other day, their Twitter account was ringing with all sorts of up-to-the-minute reports about their debut of service out of New York’s LaGuardia airport. This airport is famous as being the source of many of the great big delays that plague our hub and spoke system. The problems start here and ripple all the way to Cincinnati.

Bringing Southwest’s famous tongue-in-cheek service and no frills way of doing business is a good thing for La Guardia airport. They offered fantastic deals to anyone on the first day’s worth of flights, and now they’re bringing service to Boston Logan.

On August 18, service will begin from the Hub and here are Southwest’s opening deals. One way fares will be as low as $30, $60, and $90, depending on where you travel. Up to 400 miles will go for $30, up to 750 miles, $60, and more than 750 –$90!  You’ll have to add in some extras like taxes and fees, and must purchase these deals by July 9, for travel from Sept 9 through November 18. Oh, and no Friday or Sunday trips.

So far the deals are wide open, since this is new service…so it’s likely you’ll get your seat if you go there and book it right now. www.flyswa.com.  This might be the start of a mini-price war, says an airline expert.

“While airline ticket prices have stabilized recently from their free fall, airlines are by no means out of the woods as oil prices remain volatile and demand precarious,” said Rick Seaney, chief executive of FareCompare.com, in an e-mail this morning. “Later today we should see significant airfare matching activity (even for the modest 2-day purchase period on the Southwest sale) as legacy airlines will not want to be undercut.”